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Holidays Are Fun annual report 2023 to 2024

Communications and marketing

Communications material in 2023 to 2024 included a school communications toolkit, news releases, social media posts, adverts in a local "positive news" newspaper, targeted emails to parents who have previously booked Holidays are Fun (HAF), direct emails to staff working with children and families, printed leaflets, posters and pull up banners displayed in community venues, and adverts on digital screens in Stockton high street and Tees Active leisure venues.

The programme has also been promoted on the Council's website, in our Keeping You in Touch weekly staff newsletter, and in our regular stakeholder communications to town and parish councils. The HAF programme is also highlighted on our cost-of-living advice webpage.

In 2023 the Council commissioned a HAF promotional video which can be viewed on Vimeo. This has been used extensively to promote the programme since Summer 2023 and features a range of activities. Providers, including Roseberry Community Consortium and the Globe, make their own videos and use these to promote their activities. In Summer 2023 we also ran a competition asking children and young people to send us reviews of the HAF provisions they had attended.

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